Case Studies

Tesco wanted to deliver its Talkabout Magazine electronically to its subscribed Tesco Telecom Database. The challenge was to redesign the e-mail to deliver a high level content in an engaging way that maximised open and click through rate.

We produced the bi-monthly e-newsletter that was targeted to identified sub-segments in the database and had integrated test and learn to ensure continual optimisation of delivery effectiveness. The design and build continually improved to fit with changes in the delivery restrictions on e-mails and analysis of e-mail performance and metrics.

Click to open rate increased by over 100% and to both Tesco Mobile and Non-Tesco Mobile customers.