Case Studies

Awareness of Internet Phone is growing, the challenge for Tesco was to convert this into sales. The barriers were lack of understanding and a feeling this product was “not for me”. The objective was to identify and attract new audiences, whilst acquiring consumers within a challenging CPA target.

We created a user-centric and revolutionary website that educated and persuaded the customer in an interactive way and appealed to their “persona”. This was coupled with a highly targeted and fully integrated Online Marketing campaign across networks, PPC and affiliates.

They have not seen anything like it before, with the site being unique and definitely liked. SKOPOS Research October 2007.