Case Studies

The UK veterinary market was highly competitive and products seen as commodity items. The issue was to make Pregsure BVD stand out as advanced, effective and superior following the development of this ground-breaking new product.

We created a Brand identity and UK launch in preparation for the product’s expansion into Europe. This included a fully-integrated marketing campaign encompassing all channels to drive awareness, understanding and sales.

The campaign was awarded the Gold Award in the Veterinary Marketing Awards 2006 and was rolled out throughout Europe.