Case Studies

Lombard developed a scientifically advanced new product, and needed to drive awareness and educate radiologists and surgeons about this lifesaving device.

We developed a Brand positioning based around “flexibility” – the key USP of the product. This was reflected in the attached creative through the inclusion of ballerinas and gymnasts to reflect the key product benefit. A fully integrated campaign was delivered spanning international exhibitions, detail aids, films/DVDs, and an advertising campaign covering specialist trade press.

A bit too early to say. Initial results show a significant increase in sales and awareness across Europe. Full results will be available when Lombard’s end-of-year reporting has been completed.